Perks of Being a Wallflower

â€Å"And all the books you’ve read have been read by other people. And all the songs you’ve loved have been heard by other people. And that girl that’s pretty to you is pretty to other people. And you know that if you looked at these facts when you were happy, you would feel great because you are describing â€Å"unity. † (p. 96). â€Å"The Perks of Being a Wallflower† written by Stephen Chbosky was published by MTV books and Pocket Books on February 1st, 1999. It’s classified as Young Adult, Contemporary Fiction and Epistolary novel. Epistolary novel is a novel written as a series of documents.Anne Frank is a type of Epistolary novel. Unlike Anne Frank, this one is written in form of letters, not a diary. In this novel you can see how â€Å"Charlie’s† life changes throughout his freshman year. How he deals with all the problems he faced, he faces, and he’ll face. In a unknown setting, the novel begins August 1991 with a teenage boy going by the alias â€Å"Charlie†, writing to an anonymous friend. â€Å"I just need to know that someone out there listens and understands and doesn't try to sleep with people even if they could have.I need to know that these people exist. † (p. 2). He heard someone at school talking about this anonymous friend, and he thought it would be someone nice to talk to. He specifically asks this friend to not try to find his true identity. Charlie has begun his freshman year while his brother is at Pennsylvania State University and his sister is at her senior year. We learn that his best friend, and only friend, committed suicide before he started writing these letters, leaving Charlie alone in high school.His favorite person in the world, his aunt, also died when he was 7 years old. He states repeatedly that something bad happened to her, but he doesn’t mention what, because it brings him to a bad place. After she died he doesn’t remember his lif e for a year, and he had been â€Å"different† ever since. As he starts freshman year, he is an outcast, until he meets Sam and Patrick. They introduce him to an electric, open-minded, hard-partying life, and soon Charlie starts enjoying his life. â€Å"And at that moment, I swear we were infinite. † (p. 39).Experiences that Charlie and his family and friends go through and the topics explored throughout the novel include suicide, difficult/abusive relationships, drug use/smoking, sex, abortion, child abuse/trauma, the struggles of homosexuality, and the awkward times of adolescence, such as first kisses and first girlfriends. Charlie is a troubled teenage boy. He is insecure and shy, because he just lost his best friend, and doesn’t know to deal with school alone. Since the death of his aunt, which he takes the blame, [â€Å"Despite everything my mom and doctor and dad have said to me about blame, I can't stop thinking what I know.And I know that my aunt Helen would still be alive today if she just bought me one present like everyone else. † (p. 92)], he has been different, sort of out of sync. He’s very sentimental, and he analyzes everything too much. Every tiny detail, is a big deal for him. He loves music and literature. His teacher gives him books to read and write bout, such as To Kill a Mocking Bird. His aunt molested him at the age of 7, but he never told anyone, because he loved so very much.

Benefits of Stretching

Almost any athlete will tell you that they have had to stretch while playing for their coach; most prominently static stretching. Do these stretches help athletes perform at a higher level? Do they keep athletes from injury? Several researchers are out to prove that these stretches maybe don’t have the impact that coaches and trainers have been thinking that they do. Although upon hearing that the pre workout, pre exercise routine of millions of athletes might be for nothing is pretty hard to believe considering the impact that it has obviously made in the sport world.There have been thousands of studies on the benefits of stretching. Many people feel that stretching is a necessity. With more and more studies though it’s been hard to find evidence proving these ideas. â€Å"When a muscle is lengthening, the muscle fibers and connective tissues are elongated because of the application of external forces. † (Pornratshanee, Hume, Kolt). When these fibers are extende d it allows the muscle to experience a fuller range of motion. There are two main factors in most injuries, Lack of ROM (range of motion) and muscle stiffness.Most would think that this evidence proves that stretching indeed would help prevent injuries. Not necessarily, in the research done in the article, â€Å"STRETCHING REVIEW: A Scientific Review of the Benefits, Or Lack Thereof, Of Stretching†Ã‚  the author feels that, â€Å"just because a stiff muscle is related to a sports injury, and stretching can lessen a muscle’s stiffness, this does not mean that stretching prevents injury (STRETCHING REVIEW). † Different types of stretching include: ballistic stretching, dynamic stretching, and static stretching.Static stretching is the most commonly used type of stretching. After seeing that static stretching didn’t improve injury resistance, researchers then wonder if there are benefits in static stretching at all. Does static stretching help with performan ce levels? The research done by David G. Behn in his article, â€Å"Short Durations Of Static Stretching When Combined With Dynamic Stretching Do Not Impair Repeated Sprints And Agility. † Set out to find the answer to this question.Participants in the study were tested by level of flexibility followed by stretching and then put in Repeated-sprint Ability (RSA) and Change of Direction (COD) Tests. The results of this study showed that time length of stretching had no significant effect on the performance levels of the study group. Also the study found that there is no satisfactory evidence to prove that stretching would increase performance (Behm). While some researchers say that there isn’t any proof of stretching, others such as Peter McNair say that these researchers are missing something.Where the research gets complicated starts at the realization; maybe it’s not that stretching doesn’t have benefits but actually there are certain activities that fle xibility can be used as a benefit and others that less flexibility should be sought after. Some Researchers say that a certain level of being less flexible might actually help certain types of athletes. Whereas other activities a fuller range of motion is beneficial (McNair). In conclusion it is noticed that researchers aren’t completely sure of the benefits. Several factors are involved in the research of these benefits.The many factors make it hard to fully understand the advantage or disadvantage of stretching. People should consider the sport they are playing also, and even the position. It’s hard to think that stretching doesn’t have the impact that we once thought, but it’s a concept that might start grasping the world of sports as we know it. Works Cited Weerapong, Pornratshanee, Patria A. Hume, and Gregory S. Kolt. â€Å"Stretching: Mechanisms And Benefits For Sport Performance And Injury Prevention. â€Å"Physical Therapy Reviews  9. 4 (2004) : 189-206. Academic Search Complete. Web. 18 Nov. 2012. STRETCHING REVIEW: A Scientific Review Of The Benefits, Or Lack Thereof, Of Stretching. †Ã‚  Journal Of Pure Power  4. 1 (2009): 68-70. Academic Search Complete. Web. 18 Nov. 2012. David G. Behm, et al. â€Å"Short Durations Of Static Stretching When Combined With Dynamic Stretching Do Not Impair Repeated Sprints And Agility. †Ã‚  Journal Of Sports Science & Medicine  10. 2 (2011): 408-416. Academic Search Complete. Web. 18 Nov. 2012. Peter McNair, et al. â€Å"Stretching And Injury Prevention: An Obscure Relationship. †Ã‚  Sports Medicine  34. 7 (2004): 443-449. Academic Search Complete. Web. 18 Nov. 2012

The Matrix Linked Christianity

Matrix movie is full of violence but there are some powerful concepts in it that will help us to understand what really the real world is, that may help us to be different from usual people, leaving the secular society and do the things that are needed to be done. When Neo took the red pill and woke up in the pod or vat, it was just like when we turn to Jesus and woke up from the Matrix that we live in called material society.Like Neo when he woke up in the pod, he realized that humans are slaves to an empire of man-made, intelligent machines and the first year of most of us who turned back after with Christ was extremely confusing (The Christian Science Monitor, 2003). Things we had believed for years no longer made any sense whatsoever. Neo said, â€Å"how come my eyes hurt so much†, and Morpheus replied, â€Å"It's because you never used them before†. Neither had most of us used our spiritual eyes, and when the light of Jesus hit us, we were empowered to see things t hrough our spiritual eyes, but it also hurt like crazy cause no one understood us.Lots of people had never yet wake up from Matrix, and these people are the most person who will always turned us down, people who are our love ones. Analysis of Matrix from Christian View The Matrix: our civilization The Resistance: members of the Christian family including Angels in heaven (people not plugged into the Matrix) and Christians on earth (people plugged into the Matrix. ) The only job of the Resistance is to wake people up from the Matrix and get them to join the Resistance.Sentient programs: angels of the Devil roaming the earth (Matrix) looking for members of the Resistance (Christians) who they can kill or interfere with. Morpheus: John the Baptist Cypher: Judas Neo: Jesus Christ Life in the Matrix is not real life and there is a supreme negative intelligence running the Matrix. It is smarter than any human being. It outsmarts people into thinking they are living life and getting ahead (successful in the Matrix) when they are really asleep, dying and lying dormant in the pod (or vat) with the life being sucked out of them by the source of the Matrix (the Machines- the Devil).In the movie this â€Å"life† is human electromagnetic energy – in real world that â€Å"life† is our spiritual energy, the soul that the devil sucks out of us, as we are lying spiritually unconscious. In the world of The Matrix, men are â€Å"born into bondage, born into a prison that you cannot smell or taste or touch. † Then comes â€Å"the One,† the promised deliverer who will overcome mankind’s enemy and liberate the human race from bondage. Morpheus has been foretold that he will find this figure of prophecy; and, like John the Baptist heralding Jesus as the Lamb of God, Morpheus recognizes Neo to be the One.According to Morpheus, the Matrix is â€Å"the world that has been pulled over your eyes to blind you from the truth† (Wikipedia, 200 6). The Matrix is symbolic of sin that keeps the human race blinded about reality. â€Å"It is the world that has been pulled over your eyes to blind you from the truth. † Each person is â€Å"born into bondage†¦ a prison, for your mind. † The illusion of the matrix is so we do not wake up to the realization of our slavery. It would seem that the machines then are Satan and his demons trying to deceive mankind concerning his true state of bondage.Neo's real name is Thomas Anderson, perhaps referring to â€Å"doubting Thomas† of the Bible (since it took him so long to believe he was the One). The name Anderson means â€Å"son of man,† a title used by Jesus in reference to himself. He mimics the true Savior by having both a death and resurrection. After his resurrection, the matrix (sin) no longer has dominion over him. This is in contrast to the reality of the Savior who died in history. Death and sin had no power over Christ. As Christ died for manki nd, Neo dies to save the world.At the end, Neo determines to show the world the truth, just as Christ said He is the truth. Neo destroys Agent Smith and Christ destroyed evil. The world is set free from the bondage of the matrix, and Christ frees those who believe in Him from the bondage of sin. A character Choi, says to him â€Å"Hallelujah. You're my savior, man. My own personal Jesus Christ. † A plate in Morpheus' ship Nebuchadnezzar says â€Å"Mark III No. 11,† a probable allusion to the Bible: Mark 3:11 reads, â€Å"Whenever the unclean spirits saw him, they fell down before him and shouted, ‘You are the Son of God!‘† (About, 2006). Anderson's hacker alias Neo is an anagram for the One. He is The One who is prophesied to liberate humanity from the chains that imprison them in their computer-generated illusion. First, however, he has to die – and he is killed in room 303. But, after 72 seconds (analogous to 3 days), Neo rises again. Soon t hereafter, he also ascends up into the heavens. There is a battle between the machines (an allegory for the devil and his angels) and the Resistance (Angels and saints.) The members of the Resistance who are not presently plugged into the Matrix are kind of like angels because they can help people in the Matrix (by hacking into it) but are not able to directly interfere in human choice. This battle outside the Matrix is like the battle in the heavens between the angels of the devil and God's angels and saints of God. Members of the Resistance, who are plugged into the Matrix and have an identity there, are able to do things that the people in the Matrix can't do. They are more intuitive, have greater power to fight evil etc.But they are reliant on the members of the Resistance who are back at the ship (Angels). Life as a member of the Resistance is exciting. However, the sentient programs are very interested in destroying these members of the Resistance. The sentient programs have n o interest in the other people in the Matrix because they know they have them already. The machines that run the Matrix see the Resistance as a threat and therefore try to kill them or interfere with their activities (an allegory for Persecution of Christians in the Media etc. )Some people who belong to the Resistance have â€Å"real† jobs in the Matrix like those who are asleep plugged into it. But because the Resistance has been woken up to the fact that the Matrix is unreal, they no longer see things in the Matrix in the same way as other people, even though they are doing regular jobs. They see it as an illusion. These regular jobs are just positions like a spy in the Second World War who would work in a German shoe repair or other trivial job. But they are simply put there as a posting to achieve the greater end.The decision to take the red pill is a completely free choice with no one forcing it. Taking the red pill is an allegory for the choice to completely surrender t o Jesus. It is the only hope for the future. Otherwise they stay asleep. The job of the Matrix is to keep people â€Å"engaged† in the day to day trivial things of life in the Matrix so they stay asleep and die while hooked up to the pod (or vat). And then they are ejected into the sewer mote (hell). When Neo woke up he was ejected into the mote (hell) but was rescued by the Resistance (Angels). This is similar to Jesus in the desert.Angels waited upon Jesus and nursed him back to health after he was 40 days in the desert the same way the members of the Resistance nursed Neo back to health when he woke up from the Matrix. This was the start of Neo's participation in the Resistance. Jesus' ministry started after the 40 days in the desert. Of course there’s also a Judas figure (in one scene he and Neo drink from the same cup, as Jesus and Judas dipped in the same dish). Cypher is a Judas figure. Which is pretty obvious. Cypher knows that the Matrix is not real and that a ny pleasures he experiences there are illusory (What is the Matrix, 1999).When Smith (the sentient program) outsmarts Neo, near the end of the movie, he knew what Neo was thinking and so was one step ahead of him waiting in the room where Neo went to make the phone call. That is when Smith shoots Neo as he went to make the phone call in room 303. When we don't completely surrender to Christ, our best plans will not succeed in getting us out of the Matrix (material world) because the devil can read our actions and behavior. So he is always one step ahead of us like Smith was when he was waiting for Neo in the room where Neo was going to make the phone call.Neo dies and is raised to life again. When Neo came back to life and realized he was the one. He was no longer thinking about what he would do next. He was plugged into his Divine power. Neo was no longer planning ahead. He was responding to his spiritual connectedness in the moment. And so Smith could no longer figure out what Neo was going to do next and was no longer able to be one step ahead of Neo. Smith was no longer able to read what Neo would do next because Neo didn't even know, Neo was simply responding to his spiritual connectedness, which, in fact put Neo one step ahead of Smith.If we trust God, we don't know what he is going to do next with us, but neither does the devil. In that way God can outsmart the devil in our lives. It's when we wrestle to keep control of our lives that we are subject to interference from the devil because he will always be a step ahead of us. Life as a Christian is completely different from when we planned our lives. We don't know what God will do next and we just trust and listen and watch God outsmart evil in our lives. Then the devil can no longer be a step ahead of us (i. e. , waiting at the door to shoot us like Smith did to Neo when Neo was thinking for himself).I understand the fear of surrender but this is a good surrender, it is plugging into a source of power t hat outsmarts evil in my life. I think it is the only source. Jesus is â€Å"The One†. The reality of this world and man’s destiny is clearly revealed in God’s Word. Man is not his own savior, but he is a condemned sinner in bondage to sin; as a result, man is spiritually dead. Jesus Christ is the savior who did not leave it up to people to see how they felt about Him in order to believe. Rather, He gave many signs proving, in fact, that He is God and Savior. His death and resurrection is a historic fact.The man who thinks he will save himself is grievously deceived. It is only in trusting in Jesus Christ’s death and resurrection to atone for man’s sin that a repentant sinner can be released from the bondage of sin and experience eternal fellowship with his Creator. There are also other problematic implications to the film. From a Christian perspective, to begin with, the whole premise of the unknowing enslavement of all of humanity by machines is a staggeringly apocalyptic event that raises serious eschatological questions: Would God allows all of humanity to be subjected to so immense a deception?Descartes argued not. Consider especially the implications of generations of humans living and dying without real physical contact with one another. While it’s possible to imagine Christian faith existing in such a world (and indeed Morpheus mentions people going to church in the Matrix), the Church itself, and in particular apostolic succession and the papacy, cannot be perpetuated under these conditions, since there is no physical laying on of hands.(This problem is mitigated, though, by the fact that the film does establish that not all of mankind is in the Matrix — there is one surviving human community, Zion, where it’s possible to imagine the Church having survived. On the other hand, what we see of Zion in the sequel, The Matrix Reloaded, offers no indication whatsoever of any Christian presence. ) In fa ct, God and religion seem to be basically irrelevant to the characters in the film. Morality, too, tends generally to be a non-issue.Of course there’s the glaring disregard for life seen especially in the lobby massacre. Beyond this, Neo himself has a shady background, and although he is in many ways transformed during the course of the film, this doesn’t include any kind of moral transformation. Likewise, Morpheus sets people free from the Matrix, but there’s no indication that they’re any freer from sin or evil. Consider a scene in which a character named Mouse invites Neo to have virtual sex with a digital woman of his creation.The other crewmembers may needle Mouse as a â€Å"digital pimp,† but there’s no real moral backbone to their criticism. (â€Å"Pay no attention to these hypocrites,† Mouse tells Neo. â€Å"To deny our impulses is to deny the very thing that makes us human. â€Å") Of course there’s no rule that says that characters fighting against a great evil must be depicted as paragons of virtue. On the other hand, the film’s overall lack of moral perspective does make it hard to see it as meaningfully â€Å"Christian. † References The Holy Bible. 2005. December 4, 2006. The Matrix. Wikipedia: The Free Encyclopedia. 4 December 2006. December 4, 2006. . The Matrix and Christianity. About. 2006. December 2, 2006. The Gospel according to Neo. The Christian Science Monitor. May 09, 2003. December 2, 2006. Wake Up!. What is the Matrix. 1999. December 2, 2006. .

Analyst Apple 4ps

Analysis, segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products, current strategic position, and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization.This report also looks into market segmentation and the marketing mix of the product. Apple was first introduced by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to market and sell the Apple personal computer kit. The first computer kits were hand built and was kept for a public display first at the homebrew computer lab. This computer kit consisted of Motherboard with RAM, CPU, and some video chips.Since then apple have come a long way in the market all over the world and they are one of the leading companies in electroni c products. This can be known with the information given below: Current Strategic Position Apple believes in continuous improvement and they look into all the key sectors like environment, health and safety management systems and the quality of our products, processes and services.Looking into the Principle and goals of Apple, Apple has set out their own principles where they look to meet all the health and safety requirements, promote energy efficiency, and their main goals are; innovation is the most important thing for apple, to increase the number of sales of the product in the education field, providing new and user friendly software for the customers, and last but not the least providing high quality products to the customers.Looking into the current strategic position of Apple, with the introduction of its own operating system, hardware, software application, and with a completely new design, Apple looks to meet all the customer requirements like new products, ease of use, an d an innovative design of the product. Apple is currently focusing on, brand awareness and improving the product by increasing the financial investment on marketing and advertisement, they are looking at expanding the retail segment by opening more number of stores all over the world, they are looking at keeping it up with the competition by mplementing a cost leadership strategy, and they are looking to continue the reputation of being the leader in innovation for new technology by implementing product differentiation strategy. Looking into the current finance position of Apple, on October 19, 2009 Apple announced the financial results for the year 2009. The company posted revenue of $9. 87 billion and a net quarterly profit of $1. 67 billion. These results can be compared to the revenue of $7. 9 billion and net quarterly profit of $1. 14 billion in the previous year quarter. International sales also helped 46% of the quarter’s revenue.Gross margin is 36. 6% when compared to the previous year quarter which was 34. 7%. Apple reached 17% increase when compared to the previous year quarter by successfully selling 3. 05 million Mac computers during the quarter. PEST analysis and Porter’s five forces are very important tools to establish the external environment of Apple: PEST Analysis Political Factors Different countries have different rules and regulations which can act as a positive or a negative barrier which can result in restricting the companies or lend opportunities to the company.Good thing for Apple is NAFTA, European Union and other regional trade open doors so that the company can have a wider market in Europe, Asia, Latin, and America which can offer enormous potential to the company. Beatles lawsuit against Apple can affect the reputation of the company in a negative way. There is a direct impact on the overall business of the company (Apple) due to the political uncertainties caused by terrorism. Apple relies on the government to give a grant and intellectual property obtained from third parties. Economic FactorsApple has been affected in the last year by the slow economic and that resulted in low consumer spending. However the current economy shows consumer spending, some amount of improvement, and investment might increase as well. In US due to the weak economic condition the educational segment is encountering a large loss in many states. Hence this has caused a negative impact over the Apple’s sales in the educational segment. With respect to sales of product Apple having a worldwide market can be affected by currency exchange rate and by international trade regulations as they obtain the components of the product from foreign suppliers.Social Factors Apple have designed their own computers and their own software’s which will help this generation as the computer and internet usage is rapidly growing worldwide. With the introduction of Mac people have more information, gain more knowledge about different types of computers and becomes a good source of opportunities for the Apple computer industry. Education has become the primary issue for the new generation which is a key factor for the company’s business. Social factors also include internet revolution, shopping online, Brand awareness of the company. Technological FactorsTechnology is experiencing a rapid boom in this generation, and people appreciate more and more innovative changes in their systems and are switching over to the new information appliances and Apple have been successful in providing new appliances. There is a rapid growth in the usage of the internet which is also a good opportunity for the company. The traditional desktop is becoming outdated with new products coming into the market like Mac laptops. This new technology can be used in schools, collages, and by professionals as they will be able to gain the more knowledge and this in turn increases the demand of the product.Porter’s five f orces Porter’s five forces model is an excellent model to use to analyze a particular environment of an industry. In this report we are entering the PC industry and hence Porter’s model will help us to find out about: Competitive Rivalry Competitive rivalry for Apple is very high as it is a competition among the big companies and it is fierce as everyone is aiming at a larger market share, intensive price cuts and changes. PCs are differentiated as hardware / software configurations. Competition is mainly based one cost. The main competitor for Apple is Microsoft.Microsoft also has their own operating system but is providing it to the customers in a very cheap price when compared to Apple. Hence I can say that there is a fierce price competition. Bargaining Power of suppliers. (Low) Looking into Apple, the company is highly dependent on component suppliers. If the supplier wants to increase his profits he can put pressure on the market by supplying the components at a higher price. Apple is running at a higher risk than other as they are working with only few selected suppliers. Bargaining Power of customers. Low) In the PC world there is high number of suppliers in the industry and Apple being a part of it, has its product price higher than the other company products. Hence there will be lot of options for the customers to buy the cheapest and the best product. Threats of substitutes. (Low) In the present generation PCs represent 90% of the market share as they have multiple configurations, performance and price ranges. Looking into Apple they have their own operating system called as Mac and there is no product competing in the market. Threat of new entry.In the world of PCs any company that has a new technology that is efficient in terms of price and performance is considered as a threat to the industry. Looking into Apple there is no threats from any new entrants as there is no product competing in the market. Apple has a very good brand imag e and it will be very difficult for the new entrants to pose a threat to the company. SWOT analysis is also a very important tool which will help in establishing the internal environment of Apple: SWOT Analysis SWOT analysis is a market tool which helps to understand the strengths, weakness, opportunities and threats in a business.During the strategic planning process the most commonly used tool is SWOT. STRENGTHS: Corporate reputation is high. Apple manufactures have their own product and their own operating system hence they have a good control over the product. Leader in innovation and product differentiation. Apple has a very good strategic alliance with HP. Creativity style. WEAKNESSES: Apple has set high prices on their products. Apple has high inventory in their products. Apple has problems in distribution of their products. Apple has too many product lines. OPPORTUNITIES: Demand for innovation. Internet. Growing industry.Employee benefit programme. Opportunity to create a ne w software markets and selling the hardware in those markets. THREATS: There is fierce competition among the PC industry. Loss of market share. Price competition. Increase in supply’s costs. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2. 1 Demographical bases (age, family size, life cycle, occupation) Looking into Apple, the Demographical market segment is successful because they are developing products on the age, life cycle, occupation of the people.They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest software’s. 2. 2 Geographical bases (states, regions, countries) Looking into the geographical bases of Apple they have established their business all over the world like U. S. , South America, Europe, Japan, a nd Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores.The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 2. 3 Behavior bases (product knowledge, usage, attitudes, and responses) In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T. V. as they have a very good brand image. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and innovative products which Apple is successfully delivering. . 4 Psychographic bases (lifestyle, values, personality) Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as Mac book for the younger generat ion. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors. MARKETING MIX Marketing mix is the combination of the product, the price, place and promotion. These are popularly known as Four Ps.When the marketing condition like political, social, economic, and technological factors change even the marketing mix has to be changed. The four Ps are listed as below: 3. 1 Product: Apple is committed to sell original, good looking products that have an easy-to-use interface. The company offers a range of personal computing products, related devices and various third party hardware-products. In addition, the company offers software products (Mac OS X), server software and related solution; professional application software; and consumer, education and business oriented application software.Apple has been very innovative by finding new usages for its Mac computer, such as desktop publishing and strong graphics/animation capabilities. The Mac functionality for managing multimedia files from cameras, DV recorder and MP3 devices has been very popular and successful. 3. 2 Price: Apple price is known to be above average in the industry. The company is using a differentiation strategy and focuses more on innovation, and quality. This strategy is justifying their premium prices.Lately, however, their new technology and their high cash flow allowed them to lower their price and to offer more discount to certain markets such as the education market. This new pricing strategy may help Apple to compete better with the non-Mac user market but might cause some issue with the brand image/recognition. 3. 3 Place: Apple’s operating segments are comprised of: U. S. South America Europe Japan Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores.The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 3. 4 Promotions: The best in the Apple Mac is that songs can be played only from iTunes and hence Apple In 2003, formed a strategic alliance with PepsiCo. The Pepsi iTunes music promotion calls for people to use the winning code found under the Pepsi’s bottle caps products to redeem songs from Apple’s iTunes music Store. This promotion has already been successful for both companies and increased the awareness of the iTunes presence in the market.In 2003, Apple also announced marketing partnerships With America Online that are aimed at driving iTunes use deeply into the mainstream. Apple computers could play a song only from the iTunes. Apple and America Online have agreed to put iTunes â€Å"buy this song† buttons next to every song that’s listed in AOL’s music service, which its 25 mil lion subscribers can access. Clicking the button will automatically launch the iTunes music jukebox and begin downloading the song; billing will be handled through the customer’s existing arrangement with AOL.Apple has a joint venture with Hewlett Packard. Apple has produced an iPod for PC users and the success of this product was a good way for the company to capture non-MAC users. The company’ also drew on endorsements from music stars. In 2005, Apple Computer has initiated a partnership with Wal-Mart that saw the iPod shuffle featured at Wal-Mart discount locations around the country. Read more: http://www. ukessays. com/essays/marketing/analysis-segmentation-and-marketing-mix-of-apple-marketing-essay. php#ixzz2QZbbQKIn

How Great Websites Help Improve Your Business

Take a look at the websites for Harley-Davidson (www. harley-davidson. com), Yamaha (www. yamaha-motor. com), and Indian (www. indianmotorcycle. com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion, facts, comparisons, etc? How effective do you believe each of them to be? Harley Davidson (www. harley-davidson. com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley founded in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee.Harley sells heavyweight which is over 750  cc motorcycles designed for traveling on highways. It was one of two major American motorcycle manufacturers to survive the  Great Depression during the first decade of 20th century. Harley-Davidson has come a long way since filing for bankruptcy in 1986 once the company realized how to conne ct with potential customers. According to Ken Schmidt, Harley-Davidson's former director of communication said that they don’t compete with hardware which only creates pricing pressure. Instead, they use the hardware as protection and the process behind it as their weapon.Their weapon of choice is getting potential customers to like them more than their competitors. From a hardware and utility perspective, everything does the same thing, so Harley do business with people, brands and organizations they like. Schmidt also said â€Å"When all things are the same and we feel no inclination to do business with one particular company over another, we buy from whoever is willing to sell us a cool piece of hardware at the lowest price. We are all consumers; the things we buy, the reasons we buy them, regardless of how much we spend, do not make sense. Notice our customer is one of the key points in doing business. Harley-Davidson sale person continuously ask potential customers what that they really wanted and produce that product and sell it to them at a profit. Harley-Davidson brings motorcyclists together to create social network. Today there are 1,300 Harley dealers worldwide, 650 of which are in United States. The group are getting larger. The sales person refers the customers as a friend. The customer feels good once you treat them like a friend.By this they will go out and spread the word which create a bigger chain of ‘friends’ around the world. Current customers have told Harley-Davidson’s management to keep the identity, look and sound of the motorcycles because they are unique. When customers view are heard and accepted it develop greater brand loyalty, creating customer experience that is unique and valuable. Harley-Davidson ranging from CEO and sales person maintained personalised relationships with customers through face to face and social media contact. They use advertising nationally about four to five television commercials a year.These commercials are recognised because they are advertising the company not the product. They also advertised in national magazines such as Road ; Track, Popular Science, and Fortune as well as specific motorcycle magazines as Easy Rider. Locally, individual Harley-Davidson dealers advertise on the radio and through direct mail. Internet is a great and fast way to promote as it reaches the entire world. Harley owners can find new product where new customers are able to see what products Harley-Davidson has to offer and can compare the price with similar products.The more information the public can get the more chances of a potential customer. The purpose of Harley-Davidson's mass media advertising is to inform and remind which move customers from ignorance to awareness. The plant's maintenance organization is a strong proponent of: * Technology * A focus on detail and root causes * Team concepts * Communication and sharing By effectively using these â€Å"tools,† sa ys lead maintenance reliability engineer Dana Fluet, â€Å"We are moving toward being 100 precent proactive and having zero fire-fighting. It's the way that we're doing business at Harley-Davidson. As a result for the full year 2012, Harley-Davidson continues to forecast a five – seven percent increase in motorcycle shipment compared to last year, 2011. Companies can build customer relationships at many levels, depending on the nature of the target market. Harley-Davidson established the  Harley Owners Group  (HOG) in 1983 which gives Harley riders a way to share their common passion of â€Å"making the Harley-Davidson dream a way of life† HOG also build on the strong loyalty and community of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. HOG members typically spend 30% more han other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. HOG went international in 1991, with the first officia l European HOG Rally in Cheltenham, England. Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world. HOG benefits include two magazines (Hog Tales and Enthusiast), a HOG Touring Handbook, a roadside assistance program, a specially designed insurance program, theft reward service, a travel center, and a â€Å"Fly & Ride† program enabling members to rent Harleys while on vacation. . http://www. sema. org/sema-enews/2010/13/sema-show-seminar-how-harley-davidson-reinvented-itself 2. http://en. wikipedia. org/wiki/Harley-Davidson 3. http://www. scribd. com/doc/2670384/Harley-Davidson-Analysis 4. http://www. scribd. com/doc/19943405/Harley-Davidson-Case-Study 5. http://catalogue. pearsoned. co. uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/0273755021. pdf 6. Text Book Principle of Marketing Thirteenth edition Yamaha (www. yamaha-motor. com)Genichi Kawakami was the first son of Ka ichi Kawakami, the third-generation president of Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). He was the second Kawakami to join the Nippon Gakki Company. He explored producing many products, including sewing machines, auto parts, scooters, three-wheeled utility vehicles including motorcycles. Market and competitive factors led him to focus on the motorcycle market. Genichi actually visited the United States many times during this period. â€Å"If you are going to make it, make it the very best there is. With these words as their motto, the development team poured all their energy into building the first prototype, and ten months later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-stroke, single cylinder 125cc engine. Yamaha continued to grow. They have diversity products including snowmobiles, race kart engines, generators, scooters, ATVs, personal watercraft and more. Genichi K awakami step up for Yamaha Motor Company's success with his vision and philosophies.His total honesty towards the customer and making products that hold their own enables the company that serves people in thirty-three countries, to provide an improved lifestyle through exceptional quality, high performance products. Yamaha motor has expended to Star motorcycles, Sport, Outdoors, Watercraft and Marine. Now Yamaha motor has more than 400 dealers across the country and now they are planning to spread out to more cities increasing its dealer network to 2000 by 2018. To be on top you have to know your customer.Genichi once said, â€Å"I believe that the most important thing when building a product is to always keep in mind the standpoint of the people who will use it. † An example of the commitment to â€Å"walking in the customers' shoes† was the move in 1966 by Yamaha to continue its expansion. John Bayliss who is the Motorcycle Product Manager of Yamaha Motor Canada Ltd said â€Å"The new FJR1300 is attracting lots of very positive feedback. A number of customers have already stepped up and left deposits with our dealers, without even seeing the bike in person! It tells us that the designers and engineers have done a great job and satisfied customers need.Yamaha motor website makes the customer easy to find what they want. Yamaha motor also created a link ‘My YAMAHA’ is for you. By becoming a member of ‘My Yamaha’ customer will have access to many exclusive member benefits such as build a customised web page and set as your browser’s home page, Create & Save accessorised ATVs in any of the Build-Your-Own sections, Build & Save a Wish List for Genuine Yamaha Parts and Accessories and also customer can view and print vehicle Maintenance Schedules & Services Specifications back from year 2002.Yamaha motor also offer Pro Yamaha Motorsports dealer. A Pro Yamaha Motorsport dealer is a customer satisfaction focused dealer ship that has consistently excelled in providing customer with the best sales experience, the best service experience and the best ownership experience. By ‘Walking in customers shoes’ slogan it will make Yamaha motor understand the needs of customer by this they will deliver faster and better. By having more products in the market, it will be easier for people to know your brand. 1. www. amaha-motor. com 2. http://www. presidion. com/industry_solutions/commercial/materials/case_studies /Yamaha%20Motor%20Europe. pdf 3. http://cars. sulekha. com/yamaha-motors-expand-their-dealership-network-in-maharashtra_car_news_2935 4. http://www. yamaha-motor. com/sport/myyamaha/login/L3Nwb3J0L215eWFtYWhhL2hvbWUuYXNweA==/starthere. aspx Indian Motorcycle (www. indianmotorcycle. com) The Indian motorcycle was originally founded as the Hendee Manufacturing Company by George M. Hendee in 1897 who manufacture bicycles.They renamed the Indian Motocycle Manufacturing Company  in 1928. Ca rl Oscar Hedstrom  joined in 1900. Both of them are former bicycle racers and manufacturers. They teamed up to produce a motorcycle in Hendee’s home town of Springfield. It was successful and the sales increased drastically during the next decade. In April 2011, Polaris Industries purchased Indian Motorcycle Company. Backed by $2 billion Company, the customer can expect the confidence of the Polaris engineering team, vision, quality and performance to be delivered in the classic Indian Motorcycle.Now, Polaris is redesigning Indian bikes from a clean sheet of paper to capture the spirit of the Chief and other Indians from a half-century ago, but to use a modern engine and other components to make the bikes rider-friendly. With the slow economy, Indian had a tough road due to a restricted and high end line of motorcycles. Polaris, on the other hand is far more expanded and able to weather the current market conditions. This could be a good combination for both companies This store also carries many ranges of back seats, decorative trim, leather jackets, hats, shirts and more.Customers and fans can join a rewards membership program for added benefits, events and discounts. We use mobile toolboxes & equipment to set up a fabrication shop under canopy for customers to get a unique & personal experience in the techniques. There are hundreds of events held all over the country each year. Indian motorcycle show potential customers that the modifications & builds can be done without huge machines & million dollar facilities, they can get their local dealer to do the modifications or even do some themselves.They even do small workshops for potential & existing customers. This can help to change customer thinking. In Indian Motorcycle website it stated RIDE PROUD. RIDE INDIAN. Indian Motorcycle is determined to deliver a premium experience to riders around the world. Indian Motorcycle is looking for a select dealer business operator that will proudly represent t heir brand while assuring a premium buying and ownership experience for consumers. Understanding what customers need in a purchase experience is critical in meeting the needs of the market.We spent a substantial amount of time talking with motorcycle riders to understand what they want from their dealer. This understanding was the basis for the store design and dealership operational expectations. The customer experience is paramount in the success of the Indian Motorcycle brand and a profitable dealership. Indian Motorcycle store branding was established directly from what consumers told us and what they expected when shopping for a premium motorcycle. These riders want an open environment that allows enough room to walk between the motorcycles.They do not want to have to walk through or around other products to get to the bikes. Having an adequate selection of apparel and accessories is also very important to their potential consumers. The store layout and design will give custome rs a premium shopping experience that is constant with their expectations. This look and feel will be consistent in the dealerships, at major motorcycling events, and all other consumer and public interactions with Indian Motorcycle. In addition to the dealership location and shopping environment, customers also have expectations about how they should be treated.They want to be able to sit on the motorcycles, start the motorcycles, and take a test ride. It is important to them to be able to feel firsthand how the motorcycle performs and fits their riding style. These riders want to be able to have conversations with a knowledgeable staff that listens and responds properly. They want the staff to be motorcycle buffs that understand motorcycle riders. Indian motorcycle training, support, and operational standards will help ensure a positive â€Å"frictionless† interaction with our consumers.With the development of this strategy, they also understand the need to align with the r ight partners in the market. Indian Motorcycle dealers will need to understand and embrace the â€Å"Ride Proud, Ride Indian† culture. They should understand that that they are making an investment in their future with Indian Motorcycle. They will be expected to maintain the highest level of respect for the Indian Motorcycle brand and the Indian Motorcycle rider. Indian Motorcycle gathers and uses your personal information to run the Indian Motorcycle Web site and carry out the services you have requested.They also use your personally identifiable information to inform you of other products or services available from Indian Motorcycle and its associates. Indian Motorcycle may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Indian Motorcycle keeps track of the websites and pages that customers visited within Indian Motorcycle in order to decide what Indian Motorcycle services are the most popular. This data is used to deliver modified content and advertising within Indian Motorcycle to customers that are interested in a particular subject area.Indian Motorcycle is an iconic brand with a proud legacy and a bright future. We will offer Indian Motorcycle Brand training to ensure that all dealership appreciate the legendary heritage of Indian Motorcycle and the brand that they have been entrusted to help steward and grow. Training will also be provided to be certain that dealership personnel understand who the customer is and what they expect in a finest shopping experience. 1. http://www. indianmotorcycle. com/en-us/pages/home. aspx 2. http://www. phatridez. biz/Polaris. html 3. http://thekneeslider. com/polaris-buys-indian-motorcycles/

Bluegrass performance Essay Example | Topics and Well Written Essays - 500 words

Bluegrass performance - Essay Example The music has long been influenced through jazz by the African-Americans and other migrants (Nemerov, 2009). Traditional acoustic stringed instruments are used to play bluegrass music. Instrumentations such as mandolin and five-string banjo accompanied by harmonica and Dobro (resonator) were used in the ancient traditional dance bands and influenced the current bluegrass bands. The currently flat picking style of playing the guitar evolved from the ancient thumb and finger picking (Cantwell, 2002). This was introduced by Earl Scruggs who influenced the three-finger pick. Despite the recent introduction of new grass due to electronic versions and new instruments such as harmonica, traditional instruments are still used and culture maintained. The theme of bluegrass music revolves around narratives about the people who first developed the music. The vocals in the music are a representative of the hardships that people of Appalachia in the ancient days and other rural areas went through living with limited financial resources. However, the currently evolving music includes interpersonal tensions, resistance to changes like the mountaintop coal mining and laments on love that was lost are part of the theme. The Appalachia railing of roads is also an integrated theme as performed by ballads like Nine pound hammer, form John Henry legend and Wreck of the Old 97. The vocal harmony, apart from instrumentation displays Bluegrass music as a cultural product. The high lonesome sound style represents the hardships that the ancient Appalachia people used to go through living with less financial resources. The style includes dissonant sound on the highest produced by two to four parts (Olson, 2006) . The baritone voice in the stack played in the 1950s by the Stanley brothers is still played and some parts added to the traditional parts. Currently, museums are

ILO conventions in Malaysia and Indonesia Essay

ILO conventions in Malaysia and Indonesia - Essay Example Perhaps the foremost social responsibility levied upon private and public organisation in recent decades is the adoption of fair and just employment practices. This responsibility is being increasingly codified in law and various governmental orders. Its influence is becoming increasingly pervasive through a constant series of federal court decisions as well as steady enlargement in the size and scope of administering agencies. Despite the unjust pressure from the International agencies and Governments of the developed nations it will neither fruitful for the economy of the developing countries nor for the labour of these countries to implement these principles in shape of the social clause of WTO or the ILO directives. The developed nations argue that the ILO standards are not intended to fix a uniform wage level or to establish universal employment conditions but are intended to making the conditions of the labour better all over the world. If the Governments of the developed countries are not intended to protect their job market shocks and really want to provide the labour all over the world they can achieve their goals by providing these countries with technological and financial support. This will automatically lead to the prosperous economies of these countries in turn bettering the living standards of the labour all over the world. ILO: International Labour Organisation is an international agency, which take care of the rights of the labour all over the world. ILO presents the guidelines, which allow the workers to form their organisation in order to help them to bargain and to safeguard their rights, settled a universal standard

Qualitative Comparison Comparing the Political Systems of China and Research Paper

Qualitative Comparison Comparing the Political Systems of China and Russia - Research Paper Example The trends that have made China to overcome Russia, but are debatable. Political Factors China has systematically emerged as a world power majorly due to the political organization of China’s communist Party’s, whose policies have brought economic and social change with tremendous growth. Consequently, the private sector has expanded due to political and legal protection of the political class. The party has integrated itself with the private sector, with a good section of the entrepreneurs being members of the China Communist Party. Most of them were members of the party before going into business and some were allowed to join the party because of their business success. The Chinese capitalists have remained loyal to the China’s Communist Party and have not agitated for any change. Many businesses attribute their success to the policies of the party and its support. The party has promoted their business interests, leading to economic power and the economic wealt h being harmonized. The party has therefore survived and inspired national pride and increased its influence around the world (Naugton). The party has tried to balance economic growth and social economy. This has led to raised rural living standards. The state has provided income subsidies and eliminated tax on gain. The party has also tried to deal with poverty as a way of creating a harmonious society. The party has continued to reinvent itself over time beginning by being a social progressive party, to totalitarian tyranny, to developmental dictatorship. Today it protects private property and showing interest in representing the entire population. The party still has some weaknesses by choosing elites leaders and being harsh protestors. It has continued to enjoy the support of the majority in society due the perception that it promotes industrialization, economic growth political stability and social mobility (Dicks) Russia is on the other hand having moved from communism to demo cracy has faced many challenges leaving it unconsolidated democracy and almost becoming autocratic. The systems within the party are dominated by executives and the legislature. It has been a democracy in which the state control the media heavily and with civil society and non-governmental organization heavily muzzled. However, Russia is still considered freer that during the Soviet Union, despite people not being free to express themselves or to read what they would wish in the press. The security instruments were used to punish all the perceived threats and to restrict their freedom. The murder of journalists who covered the conflict between the state and the society brought to the fore the level of human rights abuse (Ghania). The quality of democracy in Russia has been low economy growth has been impeded by corruption, crime rates, diseases poor healthcare. Russia is generally lacking modern infrastructure and rule of Law. It has widespread corruption and poverty. All these got worse under Putin’s rule. These rivalry between government and business as government tried to take over valuable companies and accuses business leaders of tax evasion. This trend led to falling of stock prices. This perceived government intimidation and rough treatment leading to many businesspersons being scared, resulting in stagnation (Dicks). Economic factors The economic trends that may

Cloning Essay Example | Topics and Well Written Essays - 750 words - 2

Cloning - Essay Example This is not correct. Scientists do not copy embryos. They just take genetic material from a cell and put it into an empty egg cell. With this type of technology, they can develop nerve tissues, heart muscles as well as brain cells. Scientists believe that by cloning, any damage caused by illnesses can be repaired. Cloning involves high risks. The first drawback with it is that it’s very expensive and also inefficient. There are certain cases that have been unsuccessful. For example, in 2001, scientists reported that they had cloned the first human embryo, however the only embryo that survived divided into only six cells. More than 100 nuclear transfer procedures could be required to produce one viable clone. Research shows that cloned animals have high rates of infection, tumor growth and low immune systems. Cloned mice live in poor health and die early. Clones have been known to die mysterious deaths like the first cloned Australian sheep was fit and healthy when it died and causes of death were not revealed even after autopsy. Cloning is done not only for organs but also for an entire human body. Some people like Hitler and Saddam Hussein wanted human replicas of themselves. That’s creepy. To have someone with the same intellect, intelligence and personality as your own kills your individuality. Also if the actual Hitler died, a clone would still be moving around and that’s a scary thought. It’s also unethical as our bodies are sacred; we have no right to destroy any part of it intentionally. We cannot attempt to take nature into our hands. Lots of religious groups say that the male involvement in the process of reproduction becomes useless if cloning becomes successful, and that is not right. Also if this technology falls into the wrong hands, it can be used to perform criminal acts. Moreover, if done inefficiently, it can cause defects in the clone of a human. Then what would we call that clone? A human? An animal? Babies born with a

Applying Lean To E-Commerce Business Essay Example | Topics and Well Written Essays - 500 words

Applying Lean To E-Commerce Business - Essay Example The typical example of such well-known e-commerce business with production problem is Disney Shop.Disney Store uses e-commerce as a mainstream approach to the sale of the variety of products through online stores. Users of the online store login, create the account, select preferred items, go through a payment system, and have the products shipped to them within an identified time. Financial records from the business, however, shows production related problems whereby the companies are recording increases in revenues but still have declining profits (Disney Stores, 2014). Hines (2008) noted that a typical cause of such a situation is the high level of waste in the production system, reducing the productivity and efficiency levels of the company significantly. With such reduced productivity and efficiency, the company will be making more revenue but due to high expenditure, the income does not balance the expenditure and so there are losses. The overall aim of lean thinking is to ensure that there are high benefit and value from production through the elimination of waste (Womack, Jones & Ross, 1990). The reason lean is seen as useful in solving the problem is that it will ensure that all forms of waste that have created unwarranted expenditure will be done away with. In any typical organization such as Disney Store, when lean is adopted, there are seven major types of wastes that are targeted for elimination. These include production defects, overproduction, unnecessary transportation, long waiting, unnecessary inventory, unnecessary motion, and over-processing (Hines, 2008). For most companies, once these forms of wastes are available, they would be seen to be making a lot of sales but in reality, they lack profitability. The reason for lacking profitability is because the wastes bring about the huge cost of production that consumes the sales.

Sydney Harbour Bridge Essay Example | Topics and Well Written Essays - 1250 words

Sydney Harbour Bridge - Essay Example In other words, Carl Hooper asserts that there should be a 'depoliticisation' of the Sydney Harbour Bridge and he makes use of the theories of Roland Barthes to explain this depoliticisation, as well as the aura and allure of the Bridge. In the explanation of the bitter conflicts between sectional interests as well as the tensions between public and private, Hooper makes use of the theories of Roland Barthes and the method has been greatly effective. "The explanation of this event is found nor in history nor politics, but in the function of mythology. The celebratory phenomenon enveloping the harbour bridge is similar to that analysed by Roland Barthes. In this explanation the harbour bridge constructed out of concrete, granite and steel acts as a mythic signifier, situated in a particular environment and history. This is its 'sensuous' dimension."2 Therefore, Carl Hooper explains the concept of the 'depoliticisation' of the Sydney Harbour Bridge as well as the aura and allure of the Bridge by the use of the theories of Roland Barthes. The Sydney Harbour Bridge, according t... Thus, Hooper suggests the significance of the mythology concerning the Sydney Harbour Bridge which depoliticises the bridge through the generation of images that conceal or deform the material, historical and political dimensions of the real Sydney Harbour Bridge. Through these images one may imagine that the bridge is something eternal and that it belongs to the natural order of things. Such perceptions make the bridge as something beyond question and beyond politics. Two of the most important vehicles for the bridge mythology are provided by the souvenir histories and the visual arts and Hooper is engaged in a critical reading of the mythology by examining some sample vehicles and he recovers the Sydney Harbour Bridge as a material, historical and political entity. In its planning, construction and continued maintenance, the Sydney Harbour Bridge has been identified as a public work, though the idea of public is limited here. The bridge is also identified as a vampire and as the ci ty as such because it represents the city's interests in relation to other cities. As the symbolic and aesthetic considerations were involved in the design of the characteristic shape of the Sydney Harbour Bridge, it has never been understood in purely utilitarian terms. There were several dangers and issues involved in the construction of the bridge and the estimates of its cost impressed the popular imagination with the specialness and uniqueness. The extraordinary benefits which would flow from the bridge were stressed by the supporters of the task. There were several other factors which contributed to the mythology concerning the bridge. "The spectacle of its construction in the midst of the daily life of the city

Metaphysics Term Paper Example | Topics and Well Written Essays - 1500 words - 1

Metaphysics - Term Paper Example According to metaphysicians, those features they share are called Universals. Widely, universals are often abstract while particulars are often concrete. However, this is not always the case as metaphysicians like D.M. Armstrong choose to also view universals not just as concrete, but in many lights that some other philosophers might not agree with. As far as universals and particulars are concerned, there are two main points of view that are competing for attention (Crane & Farkas 131). The first point of view is the theory which holds that the things in existence cannot be considered to be what they really are without the sum total of all their characteristic features. The implication of this position is that whatsoever an element is, it is as a result of the features that can be attributed to it. These features also pertain to space and time. This point of view is called the Bundle Theory (Inwagen & Zimmerman 62). The second point of view that is worthy of mention is the Substance-Attributes Theory. The Substance-Attributes Theory does not hold the opinion that the totality of a thing is the summation of all its properties, rather it opines that objects are ultimate, not their properties. Thus, there is the need to contrast between these things and the attributes they possess (Inwagen & Zimmerman 17). The position of D.M. Armstrong is not in tandem with the Bundle Theory. What Armstrong does is that he uses the basic arguments that support bundle theory as the premises on which he build his argument against. Armstrong’s first premise against the Bundle Theory is that a thing should be regarded as nothing without its bundle of properties, which of course includes the spatial and the temporary. He then goes on to posit that â€Å"if a thing occupies the same place at different times, then it has different properties and has to be a different thing.† (56). This implies that it does not change its properties as time changes. With this premise, he concludes

Topic #2 Discuss the role of social medias influence (Twitter, Essay

Topic #2 Discuss the role of social medias influence (Twitter, Facebook, and Youtube) in the lives of children and young teens today - Essay Example Since the social media sites, such as Facebook or Tweeter, gained its significant popularity, much has been said about their potentially negative influence on people, and children and teens in particular as they are the most vulnerable. In this context, among the most disturbing has been the new phenomenon – cyberbullying, which is maintained online. According to the American Humane Association, approximately 42 percent of young Americans are bulled via Internet, but the overall amount of children and teenagers involved in bullying as either perpetrators or bystanders is much greater. ("American Humane Association") Obviously, the following negative experience can lead to the variety of adverse outcomes, such as depression, poor self-esteem, isolation, anxieties, sleep disorders, and even suicidal thoughts. Moreover, it was revealed that social media often plays a role in the development of narcissism among the young individuals. At present, communication via social media comprises of much more than texting and writing messages to a friend. In fact, a great amount of time online is spent on sharing photos, postings, and updates of statuses which are centered on self-promotion and self-glorification. (Stenovec) In this regard, networking becomes a means of crafting personal image in a way that would be appealing to others. The following can result in the growing ego-centrism, inadequate value of personal opinion, and decreased empathy. In addition, a fake image of self can make one confused about personal identity and lead to inappropriate self-perception. Apart from negative effects, social media is also associated with the list of positive influences of children and teenagers. Among the most crucial can be mentioned the rise of cultural and political awareness, which results from the fact of being constantly surrounded by various

Mercedes Cars Company in Doha Market Research Paper

Mercedes Cars Company in Doha Market - Research Paper Example This paper will present competition that Mercedes may face in the Doha automobiles market. With the help of this report, recent developments are also going to be discussed. Furthermore, the report will also present the details of entry of the organization into the market. Different financial facts and figures are going to be discussed regarding the new venture of Mercedes Cars Company. There are almost 60 automobile dealers in the Doha market. Being the capital city of the state of Qatar, the Doha market is highly competitive in nature. A number of top manufacturing automobile companies have their dealers in this particular market. It has been noticed that the market has registered impressive growth within the automobile sector. This is the reason that each and every automobile manufacturing company is competing very hard with the aim to increase their market shares in Doha. The market trends show that the demand for BMW cars is rising in the market, and as a result, BMW has register ed high selling figures. The year to year sales has increased by 30% when just considering its BMW 5 series model. BMW 7 Series model also was seen to produce higher sales in the market, as opposed to several other cars. It is very clear from the above facts that Mercedes Cars Company faces competition mainly from BMW car dealers. Apart from that, people of the city are greatly attracted to cars that do not belong to such big brands. Thus, this again points to the ever-increasing competition that exists in the automobile industry. As a result, there are lots of options in the Doha market for the public to choose from, ranging from top automobile manufacturing companies to small and newly entering brands.

Bretton Woods system Essay Example | Topics and Well Written Essays - 2000 words

Bretton Woods system - Essay Example It is undeniable that in the current debate on the international economic co-operation, we miss historical prospect completely. Or at least, we do not want to remember us the context in which was set up what we can call the great sedentary project of post-war period, not more of the role that one intended to make play at the time each great institution in their respective field. It is not a question to reconsider a period, already completed, but at least to remember, on a side, that the Agreements of Bretton Woods belong to a great project which, was not going from there to be carried out, at least until the failure of the Charter of Havana and the Cold war do not come to put at it a downtime. On the other side, which it is a question of setting up this great project, to make "the great decision" as could write it Shotwell in a book which completely reflects the spirit of its time, ''that if the crisis of the Thirties, with its batch of unemployment, dislocation of the world economy, commercial wars, etc, had sufficiently traumatized the spirits so that any idea of return to the past, with this economic order that had exerted oneself to restore in the inter-war period, is immediately evacuated. That is in question; is to set up a new order, an order which breaks with the past. And so that it was thus, it was not only necessary to rebuild the world economy on new bases, but also to rebuild the national economies on bases such renewed. At the time when is held the conference of Bretton Woods, in July 1944 let us recall it, the exit of the War is sealed since the unloading successful in Normandy. It is at the post-war period that is consequently a question of thinking, with the errors of the past which was a question of avoiding renewing, with the way in which one was going to rebuild the world economy. It is also the way in which one was going to institutionalize and widen this solidarity between the allied nations which, across the systemic differences, made so that it appeared possible to set up a new order. It is clear, when one looks at this period with a certain passing that the United States played a role determining in the installation of this new kind, but it agrees to bring many nuances with what could appear with the first access only the installation of a new hegemonic order, a kind of Pax Americana imposed. In this respect, it will be certainly interesting to return on the contents even of the American project, on the debates that one could raise at the time including in the American public opinion, as on the role played by these two large protagonists of Bretton Woods who were Keynes and White, to precisely see the project could be set up only insofar as this project rested on common principles, and that it answered common aspirations. It is under this angle that it is necessary, to approach the international order of post-war period and its prospects; while looking initially towards the United States, as it is them which mainly drew contours of this order, but also and in parallel, while looking towards the other countries, and in

Advantages and Disadvantages of a Monopoly Term Paper

Advantages and Disadvantages of a Monopoly - Term Paper Example The characteristics of a monopoly include the presence of one seller and many buyers in the market, resulting in the seller having total market power on quantity and price. In a monopoly market structure, there are no close substitutes for the good or service supplied by the monopoly resulting in consumers having to purchase at the set price by the monopoly, and lack of perfect information for the consumers (Tragakes, 2011). The other characteristic of a monopoly is presence of high entry barriers caused by factors including high capital requirement, natural causes, and ownership of production resources by the firm. Microsoft ownership of the windows operating system brand is an example when monopoly results from the ownership of a scarce resource in the economy. The other reasons for the high entry barriers in a monopoly include Government Issue of one license and ownership of patent rights for production. The other characteristics in a monopoly market face inelastic price elasticit y of demand owing to lack of substitutes and consumers have to purchase at prices set by the monopoly allowing for abnormal profits (Tragakes, 2011). Monopoly, therefore, produces low quantity and sells at a high price. Examples of monopoly include Feet-First Pharmaceutical and power supply firm in a country where there is only one operating license provided by the government. Royal Mail Group was until 2006, a monopoly for the presence of only one operating license but was opened for competition to ensure efficiency in service delivery (Samuelson & Stephen, 2012). Monopolies have certain advantages in the economy owing to the characteristics of the market they operate. The advantages include stability of the monopoly in terms of changes in economic terms such as a recession. A monopoly consists of one large firm that supplies a product to the entire market owing to high resource

Is Dubai Las Vegas on steroids Essay Example | Topics and Well Written Essays - 3000 words

Is Dubai Las Vegas on steroids - Essay Example This is especially so where the front runners happen to be two great cities, with one resting in the East, that is in the United Arab Emirates (UAE) and the other on the West, that is the United States. The two words, that is, bug and hook have been used symbolically in the description of the mental picture that one has when the two cosmopolitans are mentioned.The mention of the two cities triggers a feeling that is more of an enticement, rather than just a mere attention. The cities are scenarios that capture one’s interests fully.The term bugging is also being used as a slang to signify bulging or growing larger in all dimensions. Dubai and LasVegas both share these two characteristics. From what could be termed as scratch, the two cities have experienced enormous developments in both structural and technological fields, though at different rates, to an alarming level. The following essay gives an outline and a partial analysis of the past, the present and the expected futur e conditions of the cities, their similarities and their differences in terms of social and cultural aspects, and in relation to the definition of freedom. It starts with a description of the history of the two cities. ... Though mainly known for its speedily expanding city, Dubai is also a home to various landscapes ranging from the sand deserts, the coral reefs to the rugged Rock mountains (Quinn, 2006). In history, the Persian Gulf was one of the most relevant trading locations dating back to 3,000BC in the reign of Sumer kingdom, which was a Muslim empire. The kingdom carried out and influenced trade along the Gulf which harbors Dubai, and began civilization with Dubai as one of the trading centers. The trading spot later became an important link between Europe and India to the Portuguese and to the British. Due to numerous attacks by pirates, Dubai and the other neighboring emirates sought protection from the British and this led to the emirates being termed as the Trucial States. At the beginning of the seventeenth century, Dubai’s ruler, who was known as Sheikh Hasher gave a tax relief to the foreign traders. This offered them an incentive to expand their trade by locating their headquart ers to Dubai leading to a boost in development. Some major ports had also been established forming linkages between the trading blocks in the region. An example is the British port which was important in enabling trade between the British and the Indians. A further boost in trade was enhanced by Sheikh Rashid bin Saeed who authorized the dredging of a creek, giving way to larger cargo ships. The city of Dubai was hence born from the trade of imports and exports. This however received a major boost when oil was discovered in 1966. The huge revenues from oil trade transformed the state into one of the richest in the Middle East. When Britain withdrew its reign from the territory,

Developing Management skills - 8th edition david a Whetten & Kim s Essay - 1

Developing Management skills - 8th edition david a Whetten & Kim s cameron - Essay Example In order to come up with productive teams, the following have to be established: clear cooperative objectives, good quality leadership, effective communication, successful decision-making and practical conflict management. The above often brings a team to carry out their tasks and remain focused on their objectives (Cameron & Whetten 512). In order to have a successful team performance, one has to careful ensure collaboration exists between team members. Basically, the efficient team formation always is more productive compared to a team that has been structured competitively and individualistically. Furthermore, it will result more dedicated team members. Moreover, by developing a success of continuing teams, one may be provided with team-building experiences that may be beneficial for the business. More so, team-building focuses more on the analysis of a given work process and actions of certain ongoing work teams performance in order to improve team efficiency and communication skills among the team members (Cameron & Whetten 513). There are many concerns when it comes team building. A team needs to be small and manageable at all times. In having a big team, some members are often isolated and neglected. Small teams provide a platform for full participation by the members. In team building, it is always necessary to choose members based on their skills and knowledge. Members are also expected to possess teamwork skills and task work skills (Cameron & Whetten 514). After a team has been built, the following has to be organized. A manager always has to present and clarify to his or her team members on their mission, encourage interdependence. In order to have a winning team, one has to have a persuasive purpose and achievable goals. Team members have to associate with the goals in order to have a sense of ownership to the given goals in an attempt to enhance performance. In

Organizational culture Essay Example for Free

Organizational culture Essay For a company, organizational culture is very important because the culture is like something that the employee can be based for. In addition, the organizational culture is defined as a system of shared meaning and beliefs within an organization that determines, in a large degree, how employees act (Robbins, et al., 2003, p. 70). Founders of new organizations and managers play an important role in creating and maintaining organizational cultures. However, ethical organizational cultures are those in which ethical values and norms are emphasized. As Jones and George (2003, p. 350) argue that ethical organizational cultures can help organizations and their members behave in a socially responsible manner. Some might believe that if they do the ethical corporate culture, they will be able to get much profit. Meanwhile, Arnold and Lampe (1999, pp. 1-19, cited in Robbins, et al., p. 154) claim that the content and strength of an organizations culture also influences ethical behavior. Nevertheless, a strong culture will have a very powerful and positive influence on managers decisions to act ethically and unethically. whereas, in a weak organizational culture, managers are more likely to rely on subculture norms as a behavioral guide. Work groups and departmental standards will strongly influence ethical behaviour in organizations with weak overall cultures. Alongside with organizational culture, there are two more things that have strong correlation with it. The first one is ethics. Ethics is the code of moral principles and values that govern that behavior of a person or group with respect to what is right or wrong (Robbins, et al., 2003, p. 150). The second thing that has strong correlation with culture is social responsibility. It is a managements obligation to make choices and take action that will contribute to the welfare and interest of society as well as to the interest of the organization (Robbins, et al., 2003, p. 138). Nevertheless, managers who have ethical behavior and social responsibility can build a good reputation for their company. As Donaldson and Werhane (1993, pp.249-254) argue that having a good reputation of a company can increase profit. In addition, Robbins (et al., 2003, pp. 161-165) defines social responsibility is an obligation, beyond that required by the law and  economics, for a firm to pursue long-term goals that are good for society. However, social responsibility is the duty of manager to make decision consider with well-being of stakeholders and society. In fact, there are two main views of managements social responsibility, which are classical view and socioeconomic view (Robbins, 2003, p. 407). Additionally, classical view aims to maximize profits, whereas socioeconomic view is that social responsibility goes beyond the increasing profit to improve the welfare of society. It is very important that managers support and develop an ethical culture because employees more likely to act ethically if their leader work having an ethical role model (Jones, George, 2003, pp.101-103). Working ethically is a responsibility to the society. Nevertheless, this is very important as it can avoid harming stakeholders and also enhance the well-being of society as a whole. Stakeholders including employees, customers, suppliers, competitors, governments, media, union, communities, social and political action groups, etc (Robbins, et al., 2003, pp. 92-93). There are still some examples for the reference of socially responsible behavior such as providing training for workers, eliminating discrimination and reducing pollution (Robbins, et al., 2003, p. 407). Providing training for workers can enhance their skills and techniques for work and it can improve the productivity and efficiency. Workers will not be obsolete by the changes of technology so it benefits employees as well as the company (Tsang, 2003, p. 25). Social responsibility and economic growth is related sometimes. At first, the profit may be reduced by the costs of training workers, however, when the trained employees can work efficiently, the productivity will be increased followed by increasing profit at last. Eliminating discrimination is a social responsibility of managers. Some companies would like to employ a specific kind of person but not the others and cause inequality is known as discrimination. For instance, some companies would prefer employ a local student to an international student or they prefer employ man to woman (Pagan, 2000, p. 619). It is harm to firm if they refuse to employ some other races people since they can provide some  new ideas to the company for reference. These new ideas may not be gained from local employers as foreigners have different culture from the local and they can offer some useful information from the other view for the decision making. This is why an organizational culture which has formally adopted a specific position, philosophy, or set of beliefs regarding the fundamental values or principles, is an important thing to be used as the basis for business decision making. Moreover, if managers keep labor Market discrimination, it would lead to society chaotic and harm the society. Therefore, managers should bear the social responsibility to reduce discrimination. Another point that supports an organization to become socially responsible is that when a company being socially responsible, which means that the company has long-term goals. Company should higher the quality of a product to benefit customers to provide a better quality of life (Samli, 1992, p.12). The real example about this is The Body Shop. Although The Body Shop is looking for the profit, they still very concern about the environment. They use goods that not give bad impact on the environment. The product that the body shop sells is more expensive than others because they use the materials that do not give bad impact to the environment. As a result, people still buy their product because people know that they choose the right product. More expensive but in their product, it cant be found anything that can damage their self and more important damage the environment. As we have seen, by being socially responsible, the firm can gain long-run profit and improve the companys public image (Davis, et al., 1988, p. 37). In short, it can be seen that being socially responsible and following ethical corporate culture is much more profitable. But, since not all the companies have ethical corporate culture, there are some policies or practices that can be worked to encourage it. Firstly, the company should provide some training for the new and current employee because with the training activities it will make all the employee know about the culture and can adapt with the organizations culture. Secondly, the company should punish the person who do not obey or perform appropriate with the culture and give respect to the person who perform and do the culture. With that  punishment and respect the employee will think that obey the culture is important. Third, the leaders in the company have to do the culture, so the employee can follow the leader to do the culture. Senior management needs to zealous avoid any decision or action that could reasonably be expected to communicate selfish motive for imposing a n ethics philosophy, system, or measurement on employees (www.centeronline.org/knowledge/article.cfm?ID=2431). In conclusion, social responsibility is an important element for a company to success. Social responsibility brings company reputation followed by higher profit. Those firms having social responsibility can improve peoples quality of life and their health. It can also stable the society from chaotic. Therefore, managers should follow regulations and work ethically with the consideration of societys well-being. Briefly, if one company is concerned about the ethical corporate culture which means that the company and the employee know what is right and wrong and know how to behave in the company. Thus, in one company it is very important to have ethical corporate culture.

Dramatic features The Crucible Essay Example for Free

Dramatic features The Crucible Essay The Crucible is always played exactly in its historical context with Puritan clothes and sets, it is rarely updated. What dramatic features does Miller employ to ensure the play maintains its relevance for a 21st century audience? In this essay I intend to discuss how Arthur Miller ensures that his play, which is set in Salem, Massachusetts, in the late 17th century, is still appealing and pertinent to a 21st century audience. Miller wrote The Crucible in 1953, during the zenith of the McCarthy affairs in America. In 1692, the hysteria was owing to the alleged infiltration of witches under the command of Satan, while Joseph McCarthy was concerned with the supposed infiltration of Communists into American society. In both cases there were many innocent people accused and arrested, and panic bit into both communities. The play is relevant nowadays for many reasons: because it links with the situation in Afghanistan, it is exciting to watch because of the high tension and quite fast pace throughout, it incorporates dramatic irony to make the audience part of the action, and because it can appeal to so many different types of people. The reason why the whole Salem tragedy came about was because of an ancient paradox: a paradox still thriving and very relevant today. The paradox was the balance between individual freedom and prohibitive rules. The people of Salem had a religious theocracy, which was designed to keep the community together and to prevent any disunity in the neighbourhood. In this respect, the theocracy worked well. However, all governing systems must have rules of prohibition, or they simply will not work. Evidently, in Salem, the time had come when the repressions of order became too harsh in comparison to the dangers against which the order was set. The witch-hunt was a sign of the disarray when the balance began to swivel towards more individual freedom. An example of this paradox in modern society is the war in Afghanistan. Afghanistan was ruled by a religious theocracy, under the command of the Taliban. In order for the theocracy to be effective, the Taliban imposed prohibitive rules, such as the rule that all men must wear beards. Perhaps it was excessive individual freedom that led to the September 11th tragedy. Clearly, The Crucible is a parable for many events like the Afghanistan situation with the Taliban. Just imagine the reaction of the Taliban if a child had started playing at being an American, like in The Crucible children play at being witches. The anger and fear generated would have been just the same, despite being separated by over three hundred years. Even though times have changed since 1692, human nature is still identical, and tragic events like these will continue to happen because of our nature. It is futile writing a play that has a very relevant message to give to its audience, if the audience doesnt stay until the end of the play. By using a structure that builds the tension progressively through the play, Miller ensures that his audience are kept firmly on the edges of their seats. He uses a climactic curtain at the end of each act, to entice the audience back to their seats after the interval. An example of this is the cliff-hanger at the end of the first act, when the girls are hysterically accusing other women of being with the Devil.

Zaha Hadid Is The Future Architecture Cultural Studies Essay

Zaha Hadid Is The Future Architecture Cultural Studies Essay Currently there are a lot of new buildings that have strong futuristic appearance and inspiring features, represent tomorrows skyline. The rapid development of technology like hybrid cars, slim size computers and advance communication gadgets has certainly shown us new heights of transformation. The influenced of architecture has come to its light. Imaginary arts and craft based on fictional space movies and illustrations have come a long way to introduced and to be recognized for its rare platonic solids and geometry constructions. The society is getting more positive and acceptance with the growth of new technology and high development futures. The world is evolving to a new era and by tomorrow there will be more of these buildings appearing as part of the city infrastructure. The architect Zaha Hadid or Dame Zaha Mohammad Hadid who is well known for her intense de-constructivist designs and neo-modernist designs in the architecture industry. Her designs are similar to Sci-Fi movies that create forms of morph, shape change geometries and breaking the rules of space. She emphasized her work based upon the concept of de-constructivist designs on a prism shape that in-cooperates between interior and exterior influences. The overall form is based on cutting away or reshaping the surface to look like a deform prism or crystal debris. It is therefore resurrecting a historical element that had become largely absent from the square. This is how she would choose her earlier designs to look like. The rapid developments from big cities in England, America and China may have some strong appraisal for Zaha Hadids creations and attracted many to her concepts of a new city infrastructure should have and in-cooperated for the future. Previously, huge events like the Beijings Olympics and the Shanghai Expo has proven her design is necessary for a new horizon. Her works is the result of that imagination, her structures can be empathized only as a fragment of a new continuous pattern and that is finally getting paid worthy of her effort. She had introduced some alternatives and new concepts in architecture to the world and may be accepted by many who like her works but there are some may find it rather less institutional, lavishly expensive to the cost and the commissions she is getting. She only interested in the onetime wow factor as a signature creation than thinking about the effectiveness and the long run purpose of the building. Her critics mentioned her work as a design blunder for the London Aquatic Center and her success with the Cardiff Bay Opera House competition was unpleasantly re-evaluated immediately after an outrage to the idea of building it. She may be a good designer with sense of creativity for a specific culture but this culture is limited to certain things. Her works were compared with Michael Hopkins Velodrome versus the London Aquatics Centre that has drawn some attention about her design flaws. The Velodrome was developed through a near hostile approach; it synchronized slowly with the peoples input by various members in a multi level integrated design team which combined the inputs of others. Perhaps though a point where the despite disparities of architecture developments and lack of fairness for those may have some differences. Thus without claiming the full universality in design culture, I am inclined to see patterns that insist on comparison, and hence on explorations of the linkages between futuristic designs, society experience and normative mores across boundaries between their struggles and success. At least in the early modernity of this new architecture era, the connections seem to me compelling. (History) Here is a little history about her background as she would mature and be one of the many architects in the deconstructivist movement. Architect Zaha Hadid is not only the first female and a foreign Muslim woman, and also a winner of the Pritzker Architecture Prize which is equivalent the Nobel Prize in architecture, an award can only takes a life time to archive for architects. She ranked 69th in the Forbes magazine and enlisted as one of The worlds 100 most powerful women. After winning the Pritzker prize she still has a lot to struggle with her own hands when it comes to some projects.   In her last 15 years, there has been some tremendous change and now it seems as normal to have women in this profession but still very difficult for women to operate in this profession because there are some worlds are limited for them to access.  She experienced resistance but she kept on her own path, her direction and her focus on her long run ambition as an architect. Zaha Hadid from Baghdad, born in the year 1950, she grew together in a very peaceful and developing Iraq, not from the one we known of today. The Iraq of her childhood days was a wonderful place, western-oriented country with a growing economy that flourished until the year 1963, Baath politics took over the government and her father was a wealthy politician, economist and industrialist and at that time, a co-founder for the National Democratic Party of Iraq. Her father taught her cultures of the world while always reminding the significance of her traditions and her heritage. He used and learned this through at the London School of Economics and joined forces with the resistant party against foreign occupation. His political views on the industrialization economy of Iraq, property issues and the nationalization of the countrys oil have influenced her thoughts of the world. Her childhood experiences brought her to belief in open communication between people, but also a conviction in Iraqis freedom. She was proud of her fathers achievements and there is no reason why she would not be equally ambitious just like her father. In the past, female role models were plenty in Iraq, but in architecture, in the Middle East, there were none in the 1950s to the 1960s. She was educated in Baghdad in a school run by French Roman Catholics, and continued part of her secondary education years in Switzerland and The Great Britain. During her elementary education, she mixed with different cultures. She attended a nun school with Christian, Jewish, and Islamic girls but this is the first indication of a cultural exchange for her. She felt separated from her traditions because of her Christianity education. She never had proper religious schooling as a Muslim. Education in Arab countries, Islam or Arab culture is the same, it is only a cultural differences. Zaha Hadid became interested in architecture at the age of eleven, although she would pursue her other academic education. A family friend was working on a housing project for her relatives and would bring models to show her. Her parents thought she would like to see more arts and craft by taking her to architecture exhibitions in her childhood days. The mixed between Arab and Western influences, she developed her personal interest towards architecture. She returned to the Middle East to continue her education at the American University in Beirut from 1968 to 1971 and studied related subjects of physics, modern mathematics, math, and philosophy, shortly before she studied architecture. She returned back to Britain and in 1977 she then received a diploma from the Architectural Association (AA) in London. The Architectural Association (AA) in London in the 70s was a good environment for young, ambitious and independent architects. This particular area becomes a very solid foundation for architects to grow and to achieve their success; this is where famous architects got their education and the place in which her academic refinement began developing from 1972 and to the next 5 years. During her years at AA she had more time to expand her ideas and creating her own architectural methods. People like Bernard Tschumi and Daniel Libeskind are big names of todays award winning architect designers. While there, she studied with Rem Koolhaas, Elia Zenghelis, Daniel Libe-skind, and Bernard Tschumi and among others. In the early 1968, optimistic modernism was abandoned and was caused by the economic uncertainty and cultural issues. The architecture industry was affected too. Rem Koolhaas founded OMA in 1975 together with others, like Elia Zenghelis, Zoe Zenghelis and (Koolhaass wife) Madelon Vriesendorp in London. After that, Koolhaas recruited his student as a partner was Zaha Hadid who would eventually achieved her own success later in life. Koolhaas offered her a job working with them in his new firm, the Office for Metropolitan Architecture or OMA. But she didnt last very long working for them. The relation Zaha Hadid with OMA was more of a fundamental level than working as a team with them. There was almost a kind of no dialogue basis between them. They did support her when she needed guidance. Koolhaas did serve as a mentor and a friend. As her former tutor, he could appreciate her style of work and the thoughts she had when she was still in AA. She obviously respects his opinions, comments and values his friendship when she was still his student. Koolhaas reviewed her as a planet orbiting in her own way. She had her thoughts about architecture and waiting for the right time to ripe. This relationship soon became too restrictive for her, although she and Koolhaas remained close friends. Soon after that, she taught at AA and until 1987 she led her own studio. She started teaching while developing her own visions of neo-modernist architecture, which referred back to modernisms times in the constructivism and suprematism from the early 20th century of architecture. Her final graduation hotel project at Londons Hungerford Bridge was motivated by Malevichs Tectonik. Written in the year 1928 after the suprematist, Kasimir Malevich wrote we only recognized space when we are separated from the ground, to a state of mind, where there is no more constraints to retain. her works were inspired by these words and from then onwards her creations become landscapes which metaphorically transformed her way of thinking design, literally this would be todays reality. She formed and founded Zaha Hadid Architects ZHA in 1980. She has gone to produce internationally acclaimed award winning designs for structure buildings and interiors around the world. Zaha Hadid was hired to teach in a number of institutions. The year 1994 she was teaching in 3 different institutions in the United States: the Kenzo Tange Chair at Harvard Universitys School of Design, University of Illinoiss School of Architecture, the Sullivan Chair, and the Master Studio at Columbia University. Since then, the prominent University for Applied Arts has appointed her as professor in Vienna, Austria in the year 2001. (Theoritical) Zaha Hadid obsession with shadows and light rooted from the Islam architecture, while its flows openly, charging forward like an ocean bed and crash to impact, deforming a metaphor tsunami, together with an unbalance of modern urban landscapes. All of this would have been impossible without the support through computer technology, architects given the endless possibility creating any shapes they want to have. Such extreme rhythm of shapes required significant investment and time, financially and engineering capabilities. Her style has been described as todays De-constructivist and Neo-modernist. In the Britains Design Museum discussed her work referring to baroque modernism. Like Francesco Borrominis Baroque classicists demolished ideas of Renaissance, using a single perception that desire for an unstable nature. Zaha Hadid against both the classically rules, modernism references from Mies van der Rohe, Le Corbusier and the rules of architecture space. She would reconstruct the idea to what she said as a new fluid, kind of spatiality of design of multiple perspective points and fragmented mesh geometries, designed to attach the chaotic forms of modern living quarters. Perhaps her style was partially inspired by her tutors work, when Zaha Hadid graduated in 1977, Rem Koolhaas offered her a job but she didnt last long. If she got attracted to any of the tutors in her past, it was Rem Koolhaas, he was writing his books for the 1977s Delirious New York and working his neo-modernity ideas. This has set Rem Koolhaass career and he described the a desire for a change in city living: The environment is an obsessive high-tech city which is inescapable in his book. He explained the city was a group of red hot spots. He acknowledged that this method had already been proven in the Japanese Metabolist Movement from the 1960s to the 1970s. (Contextual / Asia Design Movement) The scheme for The Peak in Hong Kong 1983 marked a shift in her ability to sense certainties from her past, the resistance between the complexity of order and chaos. Her passion remains in her work, creating abstract architectures. Her works were recognized and accepted in Asia, this all started from her first encounter of a project that signaled her breakthrough in the year 1983. The Hong Kong competition project was The Peak, a sports club and she won first place for the competition entry in The Peak project. Her contest scheme was discarded by some technical reasons, but a late judge pulled it back from the disqualified submissions. The scheme was to feature a sports center with multiple floors; however it was never build because the developer went bankrupted after the incident. The building from Weil-am-Rhein in Germany, or known as the The Vitra fire station completed in the year 1993 was Zaha Hadids first project, which later converted in to a museum. In the year 2002, she designed the Hoenheim-North Terminus and Car Park at Strasbourg, France and the Bergisel Ski Jump overlooking Innsbruck in Austria. Since then, in the 2003 she was getting closer to worldwide recognition. The Expo 2010 in Shanghai China was a major World Expo in the convention of international fairs and expositions, the first since 1992. The theme for the trade fair Better City   Better Life an indication to the world, the coming of next great world city, will eventually influence the 21st century. It had the largest number of countries participating and was the priciest in record for worlds Expo trade events. In the year 2002, China will host the World Expo events and their given assignment is to rearrange Shanghai city. The Germany pavilion is one of the popular European pavilions in the expo. The theme, entitled Balancity contributes the devotion from the word, balance. The outlook of the structure is more of an asymmetrical balance, maintaining the heavy giant roof and the awkward arrangements that seem almost impossible to build. The architect Lennart Wiechell from Schmidhuber +Kaindl Gmbh Germany was the designer for this project. At first glance, every angle of the building is different, like shattered geometries stacked together in one structure. The building seems to have an awkward position of gravity; the top is heavier than the bottom, observing in different parts of the building, the whole structure given the impression of an unstable nature. As a cluster of geometries hold each other perfectly and expressing the name balancity through architecture. The building had similar resemblance of Zaha Hadids work which refers to deconstructivist appeal and defying the rules of gravity with bizarre geometries. Architects from all around the world like Zaha Hadid had set foot in to Chinas development projects and winning architectural success. Case Study (1) (Public Critic) One of her worst un-built projects that she had during the year1996 when she won the design for Cardiff Bay Opera House which was discard, it was assumed as a crucial component for the Cardiff Bay redevelopment projects in the1990s. The development was thought to be a new opera house in Cardiff but in turn out The Wales Millennium Centre was built, replacing the original plan and in the year 2004, it was completed. The Cardiff Bay Opera House Trust established an international design competition to decide on the architect project. The competition would be finalized in two rounds. In round one, the competition started with 268 international competitors and Zaha Hadid won the first round. Her avant-garde design for the main theatre was covered by a radical design glass structure. Nevertheless, her work and design was interesting enough and unique that the Cardiff Bay Opera Houses Trust, Lord Crickhowell as the chairman, requested Zaha Hadid to re-submit her work again, together with Norman Foster and Partners and Manfredi Nicoletti, who were asked to re-submit their work and revised for amendments, in round two, she won again in the second round competition. The conclusion to refuse the bid was announced on 22nd of December 1995, the lottery money is to fund the project by the Millennium Commission. The Royal Opera House in London was backup by the Millennium Commission has affected the bid to turn sour, which was seen exclusively for that. The development did not gain sufficient supports from South Glamorgan County Council or possibly the media affected Cardiff City Councils decision. The Millennium Commission and the UK National Lottery which supposedly to provide funds for the development, decline to support for the project as it measured to be a financially issue. This was not relieved by the successful submission funding for the Millennium Stadium. In due course, the project collapsed and was rumored about the provincialism and the conservatism had damaged the outcome in associate to the modern architecture and partly because the Millennium Stadium was supported by the Cardiff Council. In the event of the news conference, Virginia Bottomley, Secretary of State for National Heritage announced that the project was imperfect by some questionable issues related to its financial and development troubles that would caused reservations for the project and the building. Lord Crickhowell interrupted the news conference to condemn the refusal. He said the result was dreadful and making no sense at all, If this project was from London it would have gathered enough supports. The important projects from London will allow this to go on; however we cant get hold of this sort of effectiveness. The developers of the competition made a standpoint towards to those who they consider unconventional has affected and scared Zaha Hadids career. After she won the 1994 competition entry for the Cardiff Bay Opera House was taken off and re-evaluated, resentment at the idea of building it. They sustain creativity output up to a certain limit of production and then the project will be eliminated because the development did not win enough supports financially from the Millennium Commission, the UK National Lottery, the organization which distributes funds to the project. The Cardiff Bay Development Corporation presented the plan was to construct a long term residency for the Welsh National Opera on a location near the Inner Harbor at Cardiff Bay. The design was nicknamed the Crystal Necklace by media, considering the estimation price of this building was far fetching from their expectation. The theater was valued at  £86 million quoted by Zaha Hadid at the time and it was a tragic moment for the people of Wales and a victory for petty-mindedness. The Sun newspaper published a hate campaign and First Secretary of the Welsh Assembly Rhodri Morgan mocked the design project was disrespectful version to the Kabah in Mecca, believing that a punishment from god would fall upon Cardiff. The Cardiff Bay Opera House was neglected from the project organizer; Millennium Commission after a heated argument opposed from the local campaigner, particularly Cardiff politicians worried of such radical architecture was being forced on to Welsh city by Londons decision. The authorities were knee in the conservative political traditions and the architectural culture had emerged since the 1970s. The acceptance has come slowly for her. After the competition for the opera house for Cardiff Bay in Wales in the year 1994, her post modernism design was put down by the locals and those who criticized her work and in the end; her request to build the stadium was rejected. As the replacement for this project, the Wales Millennium Centre was built, which included a wider range of artistic offerings, keeping with the Welsh heritage and the opera traditions. The Centre opened in November 2004, on location originally planned for the Opera House. The popular design movement was slowly becoming more daring, but her ideas were far beyond their kind. It was an unexcited moment, for several years which set her back in her office, but one thing she learnt from the competition, the politics that involves her. Later, she became more philosophical, seeing it as a turning point in her career. She slowly learnt to have faith and walk again. After she won the Pritzker Prize that followed with her wild competitive attitude towards her avant-garde aesthetic nature has softened. She responded much of her current behaviors in to two undecided conclusions, living in anger over her failed Cardiff project or strained herself to insomnia. Of course it was unpleasant, she said, she mentioned her lost was an important experience after Cardiff Bay. The year 1999 was like the dark ages for her. She did not stop working and continued producing some of my best work. She said defying the rules in that early period changed the way people identify architecture. She got upset that she wasnt able to achieve her breakthrough success along with Cardiff Bay. She described her experience was traumatic and It became a cause celebrity. Everyone was getting on to something, which was never allowed outsiders to win projects that were unknown and not part of their union. They did not accept the truth I was only a woman and to consider the winner was a foreigner as well. I do not have a label or a typecast being stereotype, as a woman they would let you get off, but others will never escape that, she said. She trusted her status being a foreigner, a non- British national and working as a female architect in London, has everything to do with good fortune. In contrast, you are not their type, not a male, not a European origin, there are certain priorities that regardless for all the things you can do for them, you are still forbidden to enter. Im not close to be a member of their brotherhood. I will never be golfing with men or riding on a boat trip with them, it will not occur in any time, She complained. In America, its different, the co-existence between men and women are professionally equal and justifiedbut not so much in Britains culture. We were shamed by them who remembered the problem but they dont seem to know what happened. She mentioned the aftermath of Cardiff would have finalized her decision to resign. There isnt any purpose for me to go on like this, but I had no choice, she said. She made an awakening resolution in 1996, I made a choice, I will not let them escape with this, and I will survive. She and her 20 staff members in the office knew there was no work, distracted and yet they carried on. After several years, she felt herself and her team mates were slightly more relaxed and now driven more by trouble-free wishes to create better things. She said that she could have done things better in general. I have ideas and plenty of it and certainly, just like all things, you need to amend them first, but being an architect you only wish to accomplish better projects and spaces. Case Study (2) (Public Debate) An exhibition held at the Galerie of Gmurzynska at Zurich, a debate entitled Zaha Hadid and Suprematism. The 1920s Soviet avant-garde, as her style and method, displayed works from Kasimir Malevich and others. Zaha Hadids partner and assistant, architect Patrik Schumacher, he is also a theorist, presented his talk, A Glimpse Back into the Future. Patrik Schumacher, Zaha Hadids architectural partner (ZHA) he is also an abstract speaker for 16 years and a content writer, producing theoretical texts to go alongside in every museum and opera house. He disagreed by the next century of art and architecture will be so popular up to this frustrated decade that nothing has been done; it wasnt planned by the Soviet avant-garde, the time, the amount and value of that creative work of art, knowledge and creation was truly amazing. It was only one blink of an eye and it took 50 years spreading it to the world. He stressed the respect for this abstraction, referring to the extreme of non-referable concepts, Non-Objective World of Kasimir Malevich and Suprematist painters and architects that followed him, creating space where earthly rules were challenged.Malevich was a founder for abstraction and the first who found abstract art with architecture applying his shaping tectonics. It is exciting, however, to observe these tectonic sculptures, which were visualized as a form of a prototype architecture, where geometries being restricted like his composition paintings, too cubic and almost mathematical, leaping into this independence of oblivion. There is one person, who will never follow accordingly to the same direction. Since the early Russian avant-garde Zaha Hadid was inspired and took the first inspiration, absorbed with the works of Kasimir Malevich, reflecting this insight in to her first major project. The Project Malevichs Tektonik was a proposal for Suprematist style in replacement for Londons Hungerford Bridge The Russian avant-garde could not be completely combined with architecture, not without people like Zaha Hadid building it, into a completely non-objective space, Even now Malevich persisted to free the last ruins from this spatial of reality. From a different point of view, These projects, Schumacher wrote, in their entire radical experiments hidden a social message and a political agenda. But the social experiment from the Russian context has weakened in comparison with their artistic ingenuity and innovation. Since the early 20th century the Russian Futurist and Constructivist movements were inspirations for the deconstructivist architects using their creative architectures and graphics. Architects, deconstructivist, Zaha Hadid and many others were influenced by this idea of using graphics and geometrical forms from artist and creators like Kazimir Malevich, El Lissitzky, and those who were part of this movement. Deconstructivism and Constructivism has been associated creating abstract art sculptures with tectonic structures. As the fundamental artistic element, both were linked with this radical plainness of using geometrical objects, articulated in all related forms of graphics, architecture and sculptures. The concentration of Constructivist towards purism is because when the missing element of Deconstructivism, the situation of an object or figure is usually disfigured when construction buildings is deconstructed. *The general graphic patterns of constructivism were usually drafted and share the similar nature with technical and engineering drawings. Zaha Hadid is not theorist. In the early 1980s, people like Bernard Tschumi, Peter Eisenman, Daniel Libeskind are passionate architects, graduated from architecture schools and they are the contemporaries of deconstructivism. She has no intention to justify her forms, although she always referred the similarities of Marxian Soviet avant-garde. Daniel Libeskind gave a talk at the TED conference 2009 in America; his talk was entitled 17 words of architecture inspirations.Buildings are an important form of expression in society, and we should attempt to make them as exceptional as we can, whenever we can. Through his speech, he was stressing the words optimism, political, expression, inexplicable, emotional, hand, real, raw, communicative and democratic is about human beings. He believed architecture should be like people on an intense human level, rather than ideological or contextual level. Whether his architecture achieves that goal is another debate. Likewise, the use of words like radical, risky, complex, unexpected and space, explaining the possibilities to explore deep space rather than explaining what we have here on earth. This idea to assume architecture has similar forms like human beings or a living creature. Daniel Libeskind works as an architect, architectural theorist, a professor and a deconstructivist for many years; when he was 52 year old, his very first building was completed; the Felix Nussbaum Haus opened in the year1998. As a result, critics had rejected his impractical creations as impossible to build or excessively bold. His first design competition that he won was a typical housing project in West Berlin, the year1987, but the housing project was immediately canceled right after the fall of the Berlin Wall. In the early 1990s, he entered several design competitions and winning projects of the first four. The Jewish Museum Berlin, completed in 1999, was Daniel Libeskinds first foreign achievement and it was the first designers building constructed since after the reunification. Most critics labeled his crafts are forms of deconstructivism. Like many great buildings in our time, his designs puzzle the expectations about the city and the characteristic of its furnishings. He is an abstract architect and from his talk as a supernatural-being trying to persuade the public about his ideas. Thus, the more tortured and alienating it is, the better the building. As city after city bends over for these actions, the architect takes on his ego. Daniel Libeskind defying all logic, in one incident he persuaded museum of Palestine to waste hundreds of millions of American dollars on buildings that hardly function, that leaks continuously and hated by the public. It is sad that, he was using the philistine reaction of people who doesnt know as much as he does. His undercut and belittle attitude comes across in every single part of his talk. This could be his confidence and his inner self believing that this rule of deconstructivism which is also the core concept, against every single rule of todays architecture. Since the late 1980s deconstructivism developments were part of this post-modern architecture. The concepts were referring to fragmentations, an interest of influence ideas using structures surface or skin, shapes which use the purpose to deform and disrupt various building blocks of architecture, for instance constructions and bends. The complete visual of buildings that exhibit has that development styles of deconstructivist, depicting the inspiration of controlled disorder within its unpredictability nature. The history of the deconstructivist movement started in the year 1982, from the architectural design competition of Parc de la Villette, the winning entry goes to Peter Eisenman, Bernard Tschumi and Jacques Derrida at that time. In the year of 1988 Deconstructivist Architecture made its first appearance, held an exhibition in New York at the Museum of Modern Arts and the following year of 1989, the Wexner Center building for the Arts was opened in Columbus and the building was originally designed by architect Peter Eisenman. The exhibition in New York displayed works from Frank Gehry, Daniel Libeskind, Rem Koolhaas, Zaha Hadid and others. Ever since the exhibition was held, some of the known architects who were involved with this Deconstructivism avoided themselves from this union. Some of the architects known as Deconstructivists were greatly influenced by Jacques Derridas ideas, the philosopher from Franc